Social Media in Action: Non-Profits

by George Hayman on January 13, 2010

PrimeFunction is assisting a large non-profit: Chicago Cares in integrating social media into their event coverage and fund raising efforts. This is an ideal application for all of the social media related technologies to help connect these communities. We were able to create an initial presence for them through Twitter and FaceBook, as well as cover large events as they happen. This weekend is another large event: Celebration of Service 2010. We will be there again to help connect the Chicago Cares community. You can see more at: http://givetochicagocares.org and follow through the hashtag #chicares.

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Social Media and Business

by George Hayman on November 12, 2009

http://www.reuters.com/article/idgSmallBusiness/idUS118563159020091110?sp=true

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FaceBook and Cupcakes

October 31, 2009

http://www.chicagotribune.com/business/la-fi-facebook-smallbiz27-2009oct27,0,7673578.story

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Work and Social Media

October 24, 2009

http://www.reuters.com/article/smallBusinessNews/idUSTRE59K3L120091021

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Policy 2.0

August 5, 2009
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C.G. Lynch has posted a thoughtful piece regarding corporate policy and social media that I read at CIO Magazine’s site.  I think the most compelling point for me was that guidelines should be generated collaboratively.  The modes of social media usage employed within your company is roughly the same as the number of employees involved [...]

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Quality over Quantity

August 4, 2009
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Much has been made in the news of the celebrity Twitter users with mega followings. Ashton Kutcher is sporting 3+ million followers, Oprah’s got 1.9 million. While this shotgun blast approach works in these situations where many will wait for a scrap of info to fall off the content table, the value for many is [...]

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Find followers at the point of need

July 28, 2009

Not too long ago, I typed this into Twitter: “I’m going to plant a tree even though it’s not Arbor Day.” Within minutes, the National Arbor Day Foundation was following me. I didn’t think too much about it at the time, but felt a little weird. After all, I didn’t care that [...]

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A Social Media Baby

July 27, 2009

A new addition to the world appeared yesterday, a little baby girl named Alyson.  In congratulating the parents I asked “So should we set up a web site for her on the day she was born?”  They thought it was a great idea, and within two hours of her birth, Alyson had a presence on [...]

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Firewalls don’t exist for determined employees

July 20, 2009

IT professionals at your company probably spend hours erecting software shields around your internal network. They also work to keep the outside world from intruding on productivity by monitoring for sites they deem to be inappropriate to business and preventing them from reaching employee computers. After all, Facebook and Twitter are nothing but [...]

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How social media keeps volunteers engaged

July 13, 2009

As part of a recent social media event campaign we ran for a non-profit organization, we aggregated all of their event content and volunteer’s social media output into a single spot. The purpose behind this was to increase the visibility of the event and highlight their good works as well as give potential donors [...]

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